Field notes and real observations on AI search behavior, GEO, and what's actually changing in how search engines surface and cite content.
This is where I log what I’m actually seeing in AI search. Not summaries of what others are reporting, but observations, data points, and pattern notes from real work. Updated as things change.
June 19, 2026
Since Google's GEO guidance started circulating and the May 2026 core update landed, a few things keep coming up in practitioner conversations and audit data. The structural gap is bigger...
June 15, 2026
I keep seeing people talk about zero-click search like it's something to prepare for. The data says we're already in it. SparkToro found that 68% of U.S. Google searches ended...
June 11, 2026
Something I keep noticing: the brands showing up consistently in AI-generated answers aren't always the ones with the strongest traditional SEO profiles. What they tend to have is a clear,...